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Saiel Murdeshwar
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Historically...
Banks have monopolized the cross border payments market.Lack of competition in cross-border payments led to slow, costly, and opaque transactions for both consumers and businesses.
The global average cost of sending $200 was
6.5% in the fourth
quarter of 2020.
Source - The World Bank
Making cross-border payments feel local
Redesigned BriskPe’s website to clearly communicate its value, build trust, and drive user actions like app downloads and sign-ups.
Transformed a template-based site into an engaging, user-centered experience through research, benchmarking, and UX/UI strategy.
Positioned BriskPe as a strong challenger in the global fintech space by reducing bounce rates and improving conversions.
What was the project all about?
What was the project
all about?
Existing Website Challenges
Lack of Clarity: Users didn’t understand the product offering on first glance
No Visual Identity: Looked like any other fintech, no brand recall
Trust Markers: Lacked security cues, testimonials, or social proof
🚧 UX Gaps:
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Unclear flows
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Generic content
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App download not highlighted
Research Methods Used
Stakeholder Interviews
Founders, tech teams, marketing leads.
Persona Mapping
Based on real business behaviours,
pain points, motivations.
Competitor Benchmarking
UX, design, onboarding flows, content strategy.
Target Groups
This project is under NDA, so I can’t share the full details here. Feel free to connect with me if you'd like to see the complete case study!
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